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By Amrit Singh Sohal Image Display Introduction: Money Is Not Just Currency — It Is Neurochemistry Money is not merely paper, numbers on a screen, or digital tokens in a wallet. It is dopamine. Every financial decision — investing, spending, saving, trading, earning — activates the

My Photo Introduction: A Belief That Feels True—but Isn’t Across cultures and generations, people repeat the same line: “Money earned through wrong ways never stays.” This belief is often framed morally—black money versus hard-earned money. But neuroscience, behavioural psychology, and economic research point to a

Financial problems rarely destroy people overnight. What causes real damage is not the lack of money, but the habit of avoiding the problem itself. Across cultures, income levels, and education backgrounds, people tend to escape financial stress rather than confront it. This pattern is deeply human—and deeply

Most people don’t fail financially because they lack intelligence.They fail because they avoid discomfort. When money problems appear—debt, losses, missed goals—the natural response should be action. But for many, the response is escape. Scrolling, spending, blaming, ignoring, or hoping things magically improve. Let’s break down why people run from financial

Introduction: Saving Money Is Not a Math Problem Most people believe saving money is about discipline, willpower, or income.It’s not. Saving money is a brain problem. You already know you should save.You already intend to save.Yet somehow, money disappears—slowly, silently, predictably. That’s because your brain did not evolve to prioritise

Introduction: Why Crypto Feels Different Anyone who has traded cryptocurrency for more than a few weeks knows this feeling:your heart races during a sudden pump, your mood crashes during a sharp dip, and your mind keeps checking charts even when you promised yourself you wouldn’t.

Stress is often seen as an emotional or psychological issue, but its impact extends far beyond mood swings and sleepless nights. One of the most overlooked consequences of chronic stress is its powerful influence on your financial behavior. In fact, stress doesn’t just affect how

Photo by RDNE Stock project from Pexels: https://www.pexels.com/photo/a-person-starting-an-online-business-7310202/ When you grow up with “not enough” — not enough money, time, safety, support, or stability — your brain learns one core lesson: the future is uncertain, so focus on surviving today. That lesson can be lifesaving in

Introduction: You’re Not Scrolling — You’re Being Conditioned Social media platforms are not entertainment tools anymore. They are behaviour-shaping systems engineered to keep your attention, stimulate desire, and quietly convert emotion into spending. When you scroll Instagram, YouTube, Facebook, or TikTok, your brain isn’t relaxed — it’s

Introduction: The Illusion of a “Good Deal” “50% OFF”, “Limited Time Only”, “Buy 1 Get 1 Free”.These phrases don’t just inform you — they activate your nervous system. Sales and discounts are not neutral price reductions. They are carefully engineered psychological triggers designed to bypass rational thinking and